What? On the Mac site, I see $1,200 for 8gb for all of the Macbook Pros, and $200 for 4gb for both of the 13” ones. Where are you seeing $1,000 for 4gb? Now, regarding the general question of “Why are Mac things so expensive?”: Two reasons. 1) Because they can 2) Profit The folks at Apple aren’t retarded (much to my dismay). They know the best way to get the most net profit. Higher or lower prices would lead to an unsatisfactory profit for them in the end.