First, you need to do a better job defining what the product is. ****? ****? What does “alcohol range” mean? Before you design anything, the first step is to understand how your client sees their product, and document that, because ultimately more than labeling hangs off of the product. Secondly, in terms of alcohol products, and especially beers (I assume that’s what the assignment is, since you said French brewery), you need to think in terms of series of products. Whatever you design needs to be extendable across a series of products. The actual graphics of the label is the last thing you do. In terms of concept, you need to do the logistics and head work first, then provide your client with a series of concepts to choose from. The Frog Prince idea works if the creative strategy is tied to fairy tales. Would fairy tales extend out across of line of beers- IPA, lager, porter, etc.? How? What language would describe beers? Write a creative concept brief first, then design.