My guess is a certain percentage of the population likes to look at pretty things. Whether it be people, computers, house decor, mountains, you name it. Pretty has value. I think it is notnjust abut the interaction, but wanting to possess the pretty thing. The more elite looking thing. With apple it is also the branding, somewhat of a cultlike following. People will wait in line for the launch of a new product, I think that is ridiculous. They also will pay what I consider to be overpriced for the product. They give all their bargaining power away as a consumer by being obsessed with banging down the doors to get the new thing.