Wish I could agree with you, but I think amateurish and downright bad advertising outweighs the good stuff. Oh, there are some decent TV an Web commercials coming out, but I don’t like most of what appears on the Superbowl—it’s flashy but not especially substantive. Of course, there may be a generational bias in what I just said, but as one who was writing advertising in its heyday (VW’s great ad, for example, was Think Small), I think today’s stuff is very weak. Great concepts and taglines of the past like the one you mention have been replaced by CGI and unprofessional spokespeople and actors (some of that has to do with the decline of the talent unions). Writing is poor, too. And in too many commercials, you remember the funny concept but not the product or its attributes. You want to see some GREAT advertising? Look at some of the collections like The Golden Age of Advertising: The 60s.