answer:Do you have an example of a commercial you’re talking about? Maybe we can post an example? Commercials have always tended to catch the viewer’s eye/attention faster than the traditional programming. What you’re basically seeing is the commercialization of commercials – cutting the 30 second spot into 6, 5 second spots. It’s also a trend on crime and forensic science shows on American TV. I don’t see much TV, either, but I can tell you there are popular shows out there that are so herky-jerky that I can barely stand to have them on in the same (hotel) room. CSI kind of shows, but I believe there are worse examples.