answer:It’s the midwest weather obsession…lol I hear it and giggle, then participate in the drama. Often to my friends and family, I’m like “Storm Watch 2014”, or text them saying “Wall Clouds”, you know, just kind of making fun of the local obsession. Farmers = weather obsession. Someone here told me that it’s because we’re all kind of homebodies and have nothing very exciting to talk about, which may be partly true. Around here it’s really common and the media plays along, too.