The word “LEGO†is a combination of the Danish words “leg†and “godt,†together meaning “play well.†This makes sense, The LEGO Group being a Danish toy company—what’s interesting is that originally, the company sold their trademark building blocks with the name “Automatic Binding Bricks.†At that point only sold in Denmark, the blocks’ English name was a tribute to the Allied Forces who liberated Europe and ended World War II. By 1953, they were given a new name: “LEGO Mursten,†or “LEGO Bricks,†and by 1955, they were being sold internationally.