Manufacturers thought the buttons looked like little strawberry seeds but thought "straw" sounded too slow so someone suggested that a blackberry sounded smoother. Originally it was called LeapFrog to insinuate it leaping over the competition. I know some people that call it CrackBerry because it is so addicting� haha. I heard that too even to the point were Webster Dictionary named "crackberry" the new word of the year in 06. Way back in the brainstrom stages, I heard they were going to call it PocketLink� glad they didn�t because that seems like a boring technology name.