Is a product range of LEGO construction toys designed to attractmainly girls. Introduced in 2012, the theme includes unique"mini-doll" figures. A description of the Lego website stated: "Thestory centers on Lego Friends in the daily lives and personalitiesof five girls in a fictional hometown called Heartlake City. Eachof the friends ... has a distinct personality and interests. , suchas animals, performing arts, invention and design, which arereflected in the models, construction games reflect different partsof the city where the girls' adventures take place-center, thesuburbs, beach, camping areas and mountains".