Brand history is one of the foundations of popularity. It builds a solid image that any company strives for. Often, subtle hoaxes are played out in the story, and in some cases, the brand story is created using an interweaving of fiction and an attractive interpretation of events. Among the many similar stories and iconic pieces, the CAT footwear image remains prominent.
Attempts to create a tractor with a steam engine and a caterpillar track began at the end of the 19th century, when the Americans Daniel Best and Benjamin Holt experimented with different types of such machines. From 1890 to 1904, work went on with varying success and ended with the creation of the first steam engine, and the gasoline engine appeared on the tractor in 1906. Holt's development gained recognition during the First World War, thanks to the active use of Caterpillar tractors by the Entente countries.
Since that time, Caterpillar has begun a new stage in history, gaining the status of an empire that has supplied and continues to supply its powerful equipment in the form of tractors, road machines, tractors and special equipment to 200 countries of the world. The expansion of production and the increase in the number of workers led the company's leaders to the idea of creating shoes like its machines - so strong, reliable, capable of withstanding enormous loads. Caterpillar Footwear originated in the 80s of the XX century and became involved in the development and production of just such a shoe with the famous brand name CAT.
The CAT boots of the first models resembled a tractor - a thick sole, massiveness and a steel-protected nose made them real all-terrain vehicles. The main requirement for a new brand was formulated simply - practical and durable!
CAT Footwear Co. confidently took its place in the market, and since 1944, as part of the Wolverine World Wide corporation, it began to develop its models in a new direction - tourism, sports, everyday needs. For those working on CAT machines, separate shoe models have been developed under the same famous brand.
The main directions for the development of CAT footwear were the brands Rugged, Casual and Active - classics, footwear for city dwellers and sports footwear, which is why buy caterpillar shoesmany want, because for everyone there is a model. The shoe's durability and reliability have continued to evolve in a new concept called Legendary Raw. Real ATVs of the highest quality, made of excellent leather, with an emphasized rough finish, abrasion and embossed reliefs - this is a “hand-built” effect, just like the CAT machines! "Wild West" - this is the first impression of the "Living Legend".
Tradition remains a strong point of CAT and its products, which can be purchased on Apavi.ru. Both world-famous machines and CAT Footwear Co. continue the line of the main advantages of the brand: strength, independence, confidence.