source google policies Manage your online reputation Search for your name on Google to see what information about you comes up. With a Google profile, you can manage the information--such as your bio, contact details, and other information about you--that people see. You can also link to other sites about you or created by you. For example, you can link to your blog, online photos in Picasa, and other profiles such as Facebook and LinkedIn. If you find content online--say, your telephone number or an embarrassing photo of you--that you don't want to appear online, first determine whether you or someone else controls the content. For example, if the photo you want to hide is part of your Picasa account, you can simply change your photo visibility settings. If, however, the unwanted content resides on a site or page you don't control, you can follow our tips on removing personal information from the web and removing a page from Google's search results. You might want to get notified if new information about you--like your name or email address--gets published online. The Me on the Web feature of your Google Dashboard can help you keep an eye on what’s out there about you. Remove information from Google If you want to remove information from Google, in most cases you need to contact the webmaster of the page and ask them to delete the content in question. For a few cases, Google will remove information from our results. Learn about the types of information Google removes from our search results on the Removals Policies. Why contact the webmaster? Even if Google deletes this site from Google’s search results, the webpage still exists and can be found directly (through the URL to the site) or on other search engines. The fact that it is in Google’s index merely reflects that the page exists on the wider web, and not that Google endorses it. This is why your best option is to contact the webmaster who can remove the page entirely. Keeping personal information out of Google It's difficult to keep personal information off the web. Most people belong to social networks, post pictures, write blogs, or have personal or professional sites. But this doesn't mean that you always want this information to appear in search results. Below are some recommendations for controlling your reputation online. Think twice before putting personal information online Some sites, such as social networking sites or photo sharing sites, can be shared with family and friends. Other sites are viewable by anybody and can appear in search results. If you'd be uncomfortable with a photo or piece of content being visible to strangers, think carefully about publishing it on public sites. Remove unwanted content from the web Pages and sites can be removed from Google’s search results either by the webmaster of the site or by Google. What do you want to do? Remove content from my own site from Google’s search results Remove content from another site from Google’s search results Counteract negative information with useful, positive information Sometimes, you may not be able to get in touch with a site's webmaster, or they may refuse to take down the content in question. For example, if someone posts a negative review of your business on a restaurant review or consumer complaint site, that site might not be willing to remove the review. If you can't get the content removed from the original site, you probably won't be able to completely remove it from Google's search results, either. Instead, you can try to reduce its visibility in the search results by proactively publishing useful, positive information about yourself or your business. You can publish or encourage positive content in a variety of ways: Address customer complaints. Some websites allow the company in question to post a reply addressing the complainant's issues. If a customer writes a negative review of your business, you could ask some of your other customers who are happy with your company to give a fuller picture of your business. Publish content you like. If a blogger is publishing unflattering photos of you, take pictures you prefer and publish them in a blog post.