Applying and enforcing sanctions against others will usually pay only if it is in the interest of him and the person who requires these sanctions. Beware, it doesn't have to be the one who applies them. He, the claimant and the executor of the sanction, can gain in the sanctions, but he can also lose. The state forces sanctions against another state power, but the private sector, the real supranational power without borders, is governed by different rules. The rules of market economy and profit.