I am not an economist: People pay their bills with the money they earn. It’s rare for someone’s salary to go down (although, I’d rather keep my job and make less, than lose my job). If the consumer prices go down, companies are making less money, and are more likely to lay people off. Lower prices are (frequently) a loss of margin, and not so much a decrease in raw materials or labor cost. The less money the big bad corporations make, the less money the rank-and-file employees make, and the less money they have to spend on consumer items. Or that’s what I understand. Anyone who knows what they’re talking about care to chime in? I’m sort of looking forward to a little deflation so the value of my savings account goes up.