I don’t know what the next phase (if any) will be called but I have always thought that the feature that would separate it from postmodernism would be that we, as subjects, would be indivisible from the spectacle as it is being played out. When we ventured into postmodernism and got to Baudrillard defining the age of simulacra, we still (on some level) were able to see culture around us and deconstruct it as a separate product. In the future, as technology and humans fall into one another and get more intermingled, there will be no boundaries – the reality show will be from our living rooms, from our heads (that will have computers within them) and people will be their own stars – that’s where this obsession with consumption is getting us.