answer:Very often, creative intelligent people have the hardest time dealing with the public. That’s just part of being human. I’m a hard-core computer geek. One time, during a bout of unemployment, out of desperation, I took a job selling cars. After 6 months, I sold a grand total of zero cars and got shown the door. I remember one day one of the salesmen made a comment like, “I’m sure glad there’s a need for sales jobs. I have nothing I could offer to those people working in that office building across the street.” So just don’t put your creative people in a position where they have to deal with customers. You’ll be happier. Your creative people will be happier. And your customers will be happier. That may not be what you want to hear, but that’s just the way it is.