answer:I’m sorry, I can’t help you much here, @Fiddle_Playing_Creole_Bastard, other than to say that he looked pretty damn scary to some of us then. Boy, in 1964 we really had no idea what scary was. My attention was elsewhere at the time of those campaigns, as I was getting ready for my first semester of college. I do remember bumper stickers that said “AuH2O” (subscript 2) and the slogan “In your heart you know he’s right,” met on the other side with ”—far right.” It really surprises me that you are not finding good material. I would have thought that every election of the twentieth century would have plentiful coverage, and especially those in which TV played a part. Or is it just the opposite?—once TV began to supplant newspapers, less was written? It simply can’t be the case that there are few or no historical and analytical sources for this material.