answer:My man, here is a whole dictionary of ad-speak. Call to Action: The part of the advertisement that encourages the audience to buy or learn more about the products. Death by Focus Group: when a group of 8 middle aged women from the suburbs shake their collective heads and speak for the nation by announcing, “Ooooh no, I don’t think so… it’s a bit strange…” while advertising creatives throw things at the 2 way mirror. Eccedentesiast: one who fakes a smile Flighting: the number of weeks/days exposures an ad has on TV or in press before it is given a rest, then the number weeks/days it reappears ad nauseam for the run of campaign. Mood Board: A board full of scrap imagery the art director has gathered to start working out what the look and feel of the creative is going to be. Nagvertising: repetitive ad, sometimes shown more than once in a single ad break. Pester Power: The indicator of effectiveness of campaigns targeting children; how much they will pester parents to buy the product? Reconnect: Important to use this word when talking to a client who has a very tired/old brand which needs to be updated. Trafficker: The person who launches and manages online campaigns. Wallpaper: an emotional, often overwrought backdrop to an ad designed to use a sentimental response to sell the product. The children’s Panadol ad on at the moment is a good example – ‘their pain is your pain.’