Are these AT&T commercials with the kids scripted?

Are these AT&T commercials with the kids scripted?
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1 Answer

Answer :

My guess is that they’re only loosely scripted and that the kids are prepped for the kind of questions they’ll be asked… but then a LOT of footage is shot to get the kind of responses/reactions desired. Kids that age, I learned in my own experience shooting commercials and as any parent knows, come up with amazing stuff spontaneously that _never_could have been scripted.
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