answer:Het zijn net mensen, translated into English as either People Like Us: Misrepresenting the Middle EastPeople Like Us: Misrepresenting the Middle East or Hello Everybody!: One Journalist’s Search For Truth In The Middle EastHello Everybody!: One Journalist’s Search For Truth In The Middle East, really made an impression on me and many others, although it is unfortunately not that know outside of the Netherlands. Although it mainly focuses on the Middle East, and what it’s like to be a reporter there, it very much focuses on how events make it to the media, how situations affect public image, and (which is why it is interesting to you) how all this affects if social change can be reached. Furthermore, though it’s still on my to-read list, Guns, Germs and Steel is supposed to be highly relevant when it comes to your last paragraph.