answer:Google’s url shorterner appears to be one that is no longer maintained. Note that the branding and entire style of the page is many iterations old. Google has had many tools that they’ve shut down. Not that they appear to be doing this with their url shorterner, but it’s possible. It’s also possible that it’s just no longer maintained. At some point, they may either evaluate all of their projects and determine that they should kill this, or they may updated it to look like a modern Google product. Also, url shorteners are not really a huge consumer-facing product like gmail, calendar, or docs. It’s probably a solid piece of code running fine and they’re ok with that because not many people even know about it. Plus, it doesn’t seem to be as popular as bitly or tinyurl.