In the Southern Hemisphere, seasons are opposite of the northern hemisphere, meaning December falls in the summertime. Some places in countries like Australia and South Africa hold Midwinter ********* events in July so that they have a winter feel like ********* in the Northern Hemisphere. These countries still celebrate actual ********* on December 25. Alternatively, the Northern Hemisphere celebrates ********* in July ironically. The Hallmark Channel will show ********* films during this time to coincide with the premiere of that year’s Keepsake Ornament collection, a marketing ploy that has literally helped to bolster the phrase “Hallmark holiday.â€