Idyllically, recipients of fundraising letters, impressed by thewriter’s gratitude and goals, will gladly give massive, string-freedonations. Realistically, many fundraisers are little more thanpen-and-paper paupers begging for pocket change, and recipientscasually toss their leftovers or quickly stride onwards. Read howto write a fundraising letter that belies mediocrity and insteadeffectively conveys a purposeful and appealing message.Step one: Take interest in the recipient. This is indubitablythe most important step. Taking interest in another person – theirlikes and dislikes, hobbies, history, and public profile – showsthe recipient that you genuinely value not only their assistance,but also them as a people.Step two: Know to whom you are writing. A fundraising lettershould never star