To date, Apple started using all kinds of data, statistics andanalysis for podcasts; which allows to offer content creators thepossibility of knowing effective schedules, trend episodes, andeven, which seasons have been more successful. It also allows toknow from which countries the listeners come from. Now, if yourIphone has a big Google family account; this response changes abit, since it can be associated with Google Analytics and this toolallows a real-time analysis, advanced segmentation, more than 200parameters and the ability to track their own parameters and custommetrics.Some parameters that can be mentioned: reports of analysis ofacquisitions and users, reports of results and business impact,analysis of mobile traffic, which mobile platforms work better,report of visits graph by location and more.