Uses and gratification – given by Katz in 1960‟s and asked a different question „What do the audiences do with the media‟? It postulates that „media‟ is a highly available product and audiences use this product in the same way as they would use any other product or service. Consumers of the media product are active and they shop around, consider alternatives and make choices.Propaganda – it is considered to be the content that tries to portray „an ideology‟ as the best and other view points as being unacceptable or evil in nature. It is generally biased towards one agenda. Propaganda is usually of two types – Direct and Subtle propaganda.