answer:The campaign is very effective, however the definition of value for some people is different from others. The one main thing that peeves me is when people go, “Well I can spec out a dell with all the same stuff and better, for $1500 less!” My issue there is that for most of the component that are used, are sub-standard or will not last as long. Where as a stock MacBook Pro will outlast and more or less outperform most any windows PC for many years. Not to mention most of their legacy hardware and software is still running, which for me is one of greatest selling points. So for a simple answer, the campaign is effective and the value is there. Not to mention the fact that if you have any common computer sense you will never have to service the machine ever.