Description : SEO is the art of ranking in the search engines? True FALSE
Last Answer : True
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of Website Optimisaton Software Campaign Management Software E-mail Marketing Software Search Engines
Last Answer : Search Engines
Description : It is process of elevating website ranking in the unpaid results of search engine. A. Web Indexing B. Search Engine Optimization C. Tracking D. Paid Search Advertising
Last Answer : B. Search Engine Optimization
Description : How much time period is required to get a Google page ranking? A. 1 week B.2 weeks C.2 months D.More than 3 months
Last Answer : D.More than 3 months
Description : Which of the following search engines patented the concept of "trustrank" as a methodology for ranking web sites & pages? A. Google B.Yahoo! C.MSN/Bing D.Teoma
Last Answer : B.Yahoo!
Description : The best way to improve search engine ranking is with ........ A. Keyword research B.Internally link to other pages C.Use ALT tags with all your images D.All of the above
Last Answer : D.All of the above
Description : The best way to improve search engine ranking is with * Video A blog Having at least 500 words of text per page Using a lot of graphics per page
Last Answer : A blog
Description : What is the name for Facebook`s ranking algorithm? * Like Rank Face rank Page rank Edge rank
Last Answer : Edge rank
Description : What is the name for Facebook`s ranking algorithm? A. Edge rank B. Page rank C. Face rank D. Like Rank
Last Answer : A. Edge rank
Description : How much time period to get a Google page ranking? A. 1 week B.2 week C.2 months D.More than 3 months
Description : Best way to improve search engine ranking is with______ A. Video B.Blog C.Having at least 500 words of text per page D.Using a lot of graphics per page
Last Answer : B.Blog
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Last Answer : D. All of the above
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : What would the marketing budget section of a marketing plan detail? * The cost to write the plan The marketing personnel job descriptions The expected costs for each ad campaign based on the delivery method None of the above
Last Answer : The expected costs for each ad campaign based on the delivery method
Description : What would the marketing budget section of a marketing plan detail? A. The marketing personnel job descriptions. B. The expected costs for each ad campaign based on the delivery method. C. The cost to write the plan. D. All of the above
Last Answer : B. The expected costs for each ad campaign based on the delivery method
Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns
Last Answer : D. Television advertising campaigns
Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service
Last Answer : better results
Last Answer : better lead generation
Description : Which of the following is the correct name for Facebook's ranking algorithm? a. Face Rank b. Edge Rank c. Like Rank d. Page Rank
Last Answer : b. Edge Rank
Description : The most important aspects of your video YouTube considers in ranking are ? A. Title B. Keywords in description C. Tags D. All of the above
Description : What is the name for Facebook`s ranking algorithm? A. Like Rank B. Face rank C. Page rank D. Edge rank
Last Answer : D. Edge rank
Description : How much time period is required to get a Google page ranking? A. 2 week B. 1 week C. 2 months D. More than 3 months
Last Answer : D. More than 3 months
Description : The best way to improve search engine ranking is with A. Video B. A blog C. Having at least 500 words of text per page D. Using a lot of graphics per page Ans: B
Last Answer : B. A blog
Description : The best way to improve search engine ranking is with A.Video B.A blog C.Having at least 500 words on the page D.a lot of graphics per page Answer: B
Last Answer : B.A blog
Description : Content Marketing is a type of Digital Marketing. True False
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Last Answer : TRUE
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Description : SEM as compared to SEO is good for Testing True FALSE Depends on Testing Parameters Depends on the site in Question
Last Answer : True
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Description : Online PR leverage the network effect of the Internet True FALSE Depends on the type of Product/Service Depends on the organisational objectives
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Description : Many e-commerce failures can be attributed to Poor control of Media spending TRUE FALSE Depends on the Firm in question Depends on the Media Spending
Description : As an option, a construction company can set up a Transactional Website when aiming to develop new International Markets TRUE FALSE Depends on the Construction Company Depends on the set objectives
Description : One of the key indicators for any organisation to leverage the Internet deals with its adaptability to change Is a True Statement Is a FALSE statement Depends on the business context Depends upon the prevailing competition
Last Answer : Is a True Statement
Description : India's digital advertisement spent is NOT witnessing a Rise. TRUE FALSE Difficult to ascertain None of the Above
Last Answer : FALSE
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Description : Social media refers to the means of communication in virtual communities and networks. A. True B. False
Last Answer : A. True
Description : Every website is hosted on a server. A. True B.False
Description : Which one of the follwing is TRUE about Content Marketing Builds Brand Management and Loyalty Keeps Costs Down Is Not that Tricky Supports other Marketing Tactics
Last Answer : Is Not that Tricky
Description : What is the generally accepted difference between seo and sem? A. No Difference, Theyre Synonymous B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search C.SEO ... . D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Last Answer : D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Description : What is the generally accepted difference between SEO and SEM? SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing No difference, they are synonymous SEO refers ... PPC, or paid search SEO tends to be a West coast term, SEM is more East coas
Last Answer : SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
Description : Google advertising program is: A. online platform for advertising through google search engine B.online platform for monitoring organic reach C.online platform for creating ads for all search engines D.None of the above
Last Answer : A. online platform for advertising through google search engine
Description : What does the term sandbox mean in seo? A. The First 10 Search Results For A Particular Keyword. B.The Box With Paid Ads That Appear When You Perform A Search. C.A Special ... Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
Last Answer : D.This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword.
Description : What term is commonly used to describe the shuffling of positions in search engine results in between major updates? A. Flux B.Waves C.Shuffling D.Swaying
Last Answer : A. Flux
Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content SEM. SEO. SST. SFA.
Last Answer : SEO.
Description : Webisite optimisation is The Process of using Controlled Experimentation Results in improvement of Website's ability Both the Above None of the above
Last Answer : Both the Above
Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and SEM SEO SST SFA
Last Answer : SEO