answer:The funeral industry has built up a pretty nice racket over these kinds of feelings. I think the problem is that we (Americans, anyway) don’t like to face up to, acknowledge or admit that Death gets us all in the end. (Even to the point of capitalizing ‘Death’ as a proper noun like that.) So the funeral industry is able to capitalize on these feelings of guilt and non-acceptance by promising that “if you really love your [whatever], then you’ll obviously want the more ornate and higher-profit-margin casket, vault, and service”. I agree that those feelings are weird and out of whack. I don’t attend many funerals, including the ones for my own parents, though I loved them dearly. They knew it; I don’t know or much care what others thought.