Nobody is being exploited here. We need people to take care of our deceased ones and other people are offering such services, not for free, of course. Unless you own a graveyard and are capable to adminster deceased body then you need to pay someone who can do so. People died only once and some extra money spent on them on behalf of sentimentalism is not an issue for most people, some people, even want to make their deceased one’s funeral as extravagant as possible as a sign of respect and perhaps, to show their status.