How does creating personas for marketing/design purposes differ from creating characters for fiction/drama, and how does one begin creating one?

How does creating personas for marketing/design purposes differ from creating characters for fiction/drama, and how does one begin creating one?
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Answer :

I think one of the main differences is that for marketing/design purposes, you’re attempting to think of the typical member of the market, or the typical user. In fiction/drama, you’re attempting to create something particular – if typical, it will most likely be boring.
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