Description : what is stratified sampling?
Last Answer : Ans: the population is divided into subpopulations (strata) and random samples are taken of each stratum.
Description : What is quota sampling? Do you agree that the quota sampling is more reflective of the entire group? -Technology
Last Answer : Quota sampling is a method for selecting survey participants. In quota sampling, a population is first segmented into mutually exclusive sub-groups. Then judgment is used to select the subjects or units from each segment based on a specified proportion.' {Rest of the answer is subjective}
Description : What is prototype of an advertisement? Explain CLT and Quota Sampling process of testing prototypes . -Technology
Last Answer : Prototype of an advertisement is a sample of an ad which is used to test the effectiveness of an advertising campaign before the launch of the product in market.CLT - Central Location Test ... each segment based on a specified proportion.Quota sampling is of two types -qualitative and quantitative.
Description : The nonrandom sampling type that involves selecting a convenience sample from a population with a specific set of characteristics for your research study is called _____. a. Convenience sampling b. Quota sampling c. Purposive sampling d. Snowball sampling
Last Answer : c. Purposive sampling
Description : Which of the following sampling methods is the best way to select a group of people for a study if you are interested in making statements about the larger population? a. Convenience sampling b. Quota sampling c. Purposive sampling d. Random sampling
Last Answer : d. Random sampling
Description : Which of the following would usually require the smallest sample size because of its efficiency? a. One stage cluster sampling b. Simple random sampling c. Two stage cluster sampling d. Quota sampling
Last Answer : b. Simple random sampling
Description : In which of the following nonrandom sampling techniques does the researcher ask the research participants to identify other potential research participants? a. Snowball b. Convenience c. Purposive d. Quota
Last Answer : a. Snowball
Description : Sampling in qualitative research is similar to which type of sampling in quantitative research? a. Simple random sampling b. Systematic sampling c. Quota sampling d. Purposive sampling
Last Answer : d. Purposive sampling
Description : Which of the following is not a form of nonrandom sampling? a. Snowball sampling b. Stratified sampling c. Quota sampling d. Purposive sampling
Last Answer : b. Stratified sampling
Description : When each member of a population has an equally likely chance of being selected, this is called: a. A nonrandom sampling method b. A quota sample c. A snowball sample d. A Random Sample
Last Answer : d. A Random Sample
Description : Which of the following types of sampling involves the researcher determining the appropriate sample sizes for the groups identified as important, and then taking convenience samples from those groups? a. ... sampling b. Quota sampling c. One-stage cluster sampling d. Two-stage cluster sampling
Last Answer : b. Quota sampling
Description : When a population is divided into distinct groups based on some particular characteristic and a probability sample is taken from each group, this exemplifies: A)area sampling B)quota sampling C)stratified sampling D)cluster sampling E)simple random sampling
Last Answer : D)cluster sampling
Description : Which sampling design gives every member of the population an equal chance of appearing in the sample? A)area sampling B)random sampling C)quota sampling D)stratified sampling E)total population sampling
Last Answer : B)random sampling
Description : In what type of sampling design is the final choice of respondents left up to the interviewer? A)stratified sampling B)random sampling C)cluster sampling D)area sampling E)quota sampling
Last Answer : E)quota sampling
Description : Which one of the following is a nonprobability sampling method ? (A) Simple Random Sampling (B) Stratified Sampling (C) Cluster Sampling (D) Quota Sampling
Last Answer : (D) Quota Sampling
Description : Which of the following sampling methods is not based on probability? (A) Simple Random Sampling (B) Stratified Sampling (C) Quota Sampling (D) Cluster Sampling
Last Answer : (C) Quota Sampling
Description : Which of the following sampling methods is based on probability? (A) Convenience sampling (B) Quota sampling (C) Judgement sampling (D) Stratified sampling
Last Answer : (D) Stratified sampling
Description : Suppose you want to investigate the working efficiency of nationalised bank in India, which one of the following would you follow? (A) Area Sampling (B) Multi-stage Sampling (C) Sequential Sampling (D) Quota Sampling
Last Answer : (B) Multi-stage Sampling
Description : Which of the following sampling method is appropriate to study the prevalence of AIDS amongst male and female in India in 1976, 1986, 1996 and 2006 ? (A) Cluster sampling (B) Systematic sampling (C) Quota sampling (D) Stratified random sampling
Last Answer : (B) Systematic sampling
Description : Which one is called non-probability sampling? (A) Cluster sampling (B) Quota sampling (C) Systematic sampling (D) Stratified random sampling
Last Answer : Explanation: No n-probability sampling is a sampling technique where the samples are gathered in a process that does not give all the individuals in the population equal chances of being selected. ... po pulation with respect to known characteristics, traits or focused ph enomenon. Answer: B
Description : what is the main problem of a marketing manager?
Last Answer : Ans: 1) Building / Managing a Sales force 2) Training the Sales force 3) Understanding the Customer situation and reporting it to the senior management.4) Making presentations to key customers / clients.
Description : What is recession?
Last Answer : Ans: A significant decline in activity across the economy, lasting longer than a few months.
Description : What is depression?
Last Answer : Ans: A severe and prolonged downturn in economic activity.
Description : Define trade discount?
Last Answer : Ans: discount offered by a manufacturer to trade channel members if they perform certain functions such as selling storing and record keeping?
Description : Define Quantity discount?
Last Answer : Ans:a price reduction to those who buy large volumes.
Description : Define notorious label?
Last Answer : Ans: A panel found on a package of food which contains a variety of information about the nutritional value of the food item.
Description : What is Descriptive label?
Last Answer : Ans: The label showing the name of the product, price per pound, total price and possibly the "sell by" date or "pull by" date.
Description : Define Grade label?
Last Answer : Ans: Product labeling that includes a quality rating for the product.
Description : Define brand label?
Last Answer : Ans.No.: a label which gives the brand name of the product.
Description : What is Family brand?
Last Answer : Ans: Marketing strategy where the same brand name is given to a number of products in order to encourage recognition.
Description : Define generic brand?
Last Answer : Ans: No-name' or non-decrepit brand that is not advertised, and is sold at a price substantially lower than the comparable branded products
Description : Define private brand?
Last Answer : Ans: A brand placed on products that a large manufacturer has created for a smaller retailer.
Description : Define Trade name?
Last Answer : Ans: a name by which a product or service is known in a particular trade or profession.,
Description : Define brand mark?
Last Answer : Ans: The proprietary combination of names, symbols, and colors that convey visually a brand’s identity.
Description : name parts of branding?
Last Answer : Ans: logo, wording, visual identity, promise ,differentiation.
Description : Define branding?
Last Answer : Ans: the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
Description : Write down product mix strategies.
Last Answer : Ans:1)expansion of product mix,2)contraction of product mix,3)alteration of existing product,4)positioning the product,5)trading up and trading down.
Description : Define product mix and give example?
Last Answer : Ans:A product mix is the set of all the products offered for sale by a company. The structure of product mix has width, length, length and consistency.
Description : Define product line and give examples?
Last Answer : Ans: a product line is the set of all products that are closely related ,because they function in simile manner ,sold to same group of customers and marketed through same type of outlets .clothing is an example of product line.
Description : Define trading down?
Last Answer : Ans: Reducing the number of features (and their associated benefits) or the quality of a product to suit the selling price demanded by its customers.
Description : What is retailing?
Last Answer : Ans: the activities involved in the selling of goods to ultimate consumers for personal or household consumption.
Description : What is indirect channel?
Last Answer : Ans: A way to move the product from producer to user with the help of intermediaries that perform functions related to buying or selling the product.
Description : What is direct channel?
Last Answer : Ans: Distribution channel in which a producer supplies or serves directly to an ultimate user or consumer, without any middleman (agent, distributor, wholesaler, retailer).
Description : What is automatic vending?
Last Answer : Ans: The sale of merchandise through a coin-operated machine.
Description : What is uniform delivered price?
Last Answer : Ans a price strategy in which a seller pays for shipping and charges the each customer the same price regardless of the customer location.
Description : Define variable cost?
Last Answer : Ans: a cost that varies with the level of output.
Description : What is fixed cost?
Last Answer : Ans: A cost that does not change with an increase or decrease in the amount of goods or services produced.
Description : Define product positioning?
Last Answer : Ans: Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer
Description : Define demand?
Last Answer : Ans: The amount of a particular economic good or service that a consumer or group of consumers will want to purchase at a given price.
Description : Define re use packaging?
Last Answer : Ans: a package that can serve others purposes after the original contents have been consumed e.g liter Bottles of soft drink later can be used to serve water.