What is prototype of an advertisement? Explain CLT and Quota Sampling process of testing prototypes . -Technology

1 Answer

Answer :

Prototype of an advertisement is a sample of an ad which is used to test the effectiveness of an advertising campaign before the launch of the product in market.CLT – Central Location Test. During CLT different groups from within the target audience are exposed to the prototypes of the different concepts. There feedback is taken and analysed and then accordingly the final decision is taken about the approach to be taken. The conclusion reached has to be very objectively and open- mindedly accepted. This is very crucial because these results could the real pointers to how the customers would react to the messages.Quota Sampling – is a method of selecting survey participants. In quota sampling a population is first segmented into mutually exclusive sub-groups. Then the judgement is used to select the subjects from each segment based on a specified proportion.Quota sampling is of two types –qualitative and quantitative.

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Last Answer : Ans: Quota sampling is a method for selecting survey participants. In quota sampling, a population is first segmented into mutually exclusive sub-groups, just as in stratified sampling.

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