Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : Which of the following correctly defines the main concept behind Conversion Optimization? a. Rapidly making significant changes to check which one possesses the fastest results b. Making insignificant ... result d. Frequently changing the website's layout to see if it appeals to more audience
Last Answer : b. Making insignificant incremental changes over time to check which one possesses the best results
Description : In which case the conversion rate optimization results in diminishing returns? a. When the conversion rate is 30% b. In 5 years c. When you don't notice any dramatic increase in results d. Never
Last Answer : d. Never
Description : When does conversion rate optimization give diminishing returns? A. Once your conversion rate is 30% B. In 5 years C. Once you don't see a dramatic increase in results D. Never
Last Answer : D. Never
Description : What is the full form of CRO? A. Cost Rate Optimization B. Conversion Rate Optimization C. Click Rate Optimization D. None of the above
Last Answer : B. Conversion Rate Optimization
Description : All conversion optimization must start with which of the following factors? A. Analytics B. Review C. Scripting D. None of the above
Last Answer : A. Analytics
Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales
Last Answer : A. Customer Focus and Continuous Improvement
Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads
Last Answer : Push notification and In-app messaging
Description : It is process of elevating website ranking in the unpaid results of search engine. A. Web Indexing B. Search Engine Optimization C. Tracking D. Paid Search Advertising
Last Answer : B. Search Engine Optimization
Description : . On page search engine optimization refers to * Programming keywords into a website Evaluating each page of a website for design The number of links coming into your website The number of search engine sites a website is submitted to
Last Answer : Programming keywords into a website
Description : ___ refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. A. On page optimization B. Off page optimization C. Both A and B D. None of the above
Last Answer : A. On page optimization
Description : Search page engine optimization refers to_______ A. Programming keywords into a website B.Each page of a website for design C.Amount of links coming into your website D.The number of search engine sites a website
Last Answer : A. Programming keywords into a website
Description : On page search engine optimization refers to A. Programming keywords into a website B. Evaluating each page of a website for design C. The number of links coming into your website D. The number of search engine sites a website is submitted to Ans: A
Description : search page engine optimization refers to_________ A.Programming keywords into a website B.each page of a website for design C.amount of links coming into your website D.The number of search engine sites a website Answer: A
Last Answer : A.Programming keywords into a website
Description : . What is not true about digital marketing? A. Digital marketing is any form of marketing products or services that involves electronic devices. B. Digital marketing can be done online C ... D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Last Answer : C. Digital marketing cannot be done online
Description : What is not true about digital marketing? * Digital marketing is any form of marketing products or services that involves electronic devices Digital marketing can be done online Digital ... Digital marketing is often referred to as online marketing, internet marketing or web marketing
Last Answer : Digital marketing cannot be done online
Description : What is not true about digital marketing? A. Digital marketing is any form of marketing products or services that involves electronic devices. B. Digital marketing can be done online C. ... D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Description : What is the term for Optimization strategies that are in an unknown area of reputability? A. Blue hat techniques B. Orange hat techniques C. Grey hat techniques D. Shady hat techniques
Last Answer : C. Grey hat techniques
Description : Measuring effectiveness of Internet Marketing can include Conversion Rate Bounce Rate Both A & B None of the Above
Last Answer : Both A & B
Description : The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except: 1. Different screen size 2. Context 3. Functionality 4. Intent
Last Answer : Intent
Description : The path to conversion on mobile is not the same as on tablet or desktop due to all of the following reasons except intent different screen size context functionality
Last Answer : intent
Description : Looking for searching engine optimization?
Last Answer : My personal idea is to search for “search engine optimization” and pick the top two or three companies to contact. That is, if you can’t get yourself in the top, why should I hire you? That may not help you specifically, but it’s my approach.
Description : A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as: 1. A search directory 2. Automated voice response (AVR) 3. Apps 4. Search Engine Optimization (SEO
Last Answer : A search directory
Description : What is full form of SEO? 1. Search Engine Optimization 2. Search Entry Optimization 3. Search Engine Operation 4. None of Above
Last Answer : Search Engine Optimization
Description : One of the key components of SMM is 1. Search Engine Optimization 2. Search Engine Media 3. Social Media Optimization 4. Social Engine Media
Description : What does SEO Stands for? 1. Site Engine Optimization 2. Search Engine Optimization 3. Server Efficiency Optimization site Efficiency Optimization
Description : Which of the following is the correct depiction of optimization strategy? a. Orange Hat Techniques b. Grey Hat Techniques c. Shady Hat Techniques d. Blue Hat Technique
Last Answer : b. Grey Hat Techniques
Description : What is the biggest difference between CPA and CLV analysis A. CPA is more appropriate for short term, tactical optimization B. CLV is truly customer-centric C. CLV encompasses online and offline customer touchpoints and uses back-office data D. All of the above
Last Answer : D. All of the above
Description : What does HiPPO stand for? A. Highest Pay Per Optimization B. Highest Investment Per Platform C. Higher Increased Payout Per Optimization D. Highest Paid Person's Opinion
Last Answer : D. Highest Paid Person's Opinion
Description : What is another term for "social media"? A. Advertising Socialization B. Consumer Generated Media C. Media Optimization D. Consumer Media Advertising
Last Answer : B. Consumer Generated Media
Description : What is "social media optimization"? A. Creating content which easily creates publicity via social networks B. Writing clear content C. Creating short content which is easily indexed D. Hiring people to create content for social networks
Last Answer : A. Creating content which easily creates publicity via social networks
Description : Which of the following is an important aspect of creating blogs and posting content? A. Using a witty user name B. Posting at least once a month to the blog C. Social Media Optimization D. All of the above
Description : SEO stands for_____________. A. Search Engine Optimization B. Search Engine Optimum C. Search Electronic Optimization D. None of the above
Last Answer : A. Search Engine Optimization
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)
Description : What does SEO stand for? * Site Engine Optimization Search Engine Optimization Site Efficiency Optimization
Last Answer : Search Engine Optimization
Description : What is "social media optimization"? * Creating content which easily creates publicity via social networks Writing clear content Creating short content which is easily indexed Hiring people to create content for social networks
Last Answer : Creating content which easily creates publicity via social networks
Description : ) What is the full form of SEO? A. Search engine optimization B. Search engine optimistic C. Search english optimization D. None of the above
Last Answer : A. Search engine optimization
Description : What do you mean by "social media optimization"? A. Writing clear content B. Creating short content which is easily indexed C. Hiring people to create content for social networks D. indexing content which easily presents publicity via social networks
Last Answer : D. indexing content which easily presents publicity via social networks
Description : Which of the following is an important aspect of creating blogs and posting content? A. Posting at least once a month to the blog B. Using a witty user name C. Social Media Optimization D. All of the above
Description : 24. What does SEO stand for? A. Site Engine Optimization B. Search Engine Optimization C. Site Efficiency Optimization Ans: B
Description : . SEO stand for? A.ite Engine Optimization B.Search Engine Optimization C.Site Efficiency Optimization D.none of these Answer: B
Last Answer : B.Search Engine Optimization
Description : You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" ... report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web
Last Answer : C. Look at the report Audience/Mobile/Overview
Description : What is meant by "micro-blogging"? A. Blogs which are posted by companies, not individuals B. Blogs with limited individual posts, limited by character count typically C. Blogging from mobile devices D. All of the above
Last Answer : B. Blogs with limited individual posts, limited by character count typically
Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking
Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles
Description : What is meant by "micro-blogging"? * Blogs which are posted by companies, not individuals Blogs with limited individual posts, limited by character count typically Blogging from mobile devices All of the above
Last Answer : Blogs with limited individual posts, limited by character count typically
Description : What is meant by "micro-blogging"? A. Blogs with limited individual posts B. Blogging from mobile devices C. Blogs which are posted by companies, not individuals D. All of the above
Last Answer : A. Blogs with limited individual posts
Description : Which of the following does not belong to type of competency area in cloud business analytics? A. Business intelligence and performance management. B. Analytics and optimization. C. Content management system . D. Information Hierarchy.
Last Answer : Information Hierarchy.
Description : How can we place hyperlinks on photos on our website when we use Coppermine?
Last Answer : If you are able to edit straight HTML code (I’ve never used Coppermine) than you can just make the link manually. E.G. EDIT: Now that I looked up coppermine my answer seems a little rudimentary. xD
Description : How do you track a conversion path across multiple website domains in Google Analytics?
Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.
Description : Google determines an ad`s rank based on: A. your website`s performance in Google`s natural search results. B. your CPC bid C. your keyword`s quality score on Google and its CPC. D. the length of time you have been an AdWords advertiser.
Last Answer : C. your keyword`s quality score on Google and its CPC