Description : How do you track a conversion path across multiple website domains in Google Analytics?
Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.
Description : Which of the following correctly defines the main concept behind Conversion Optimization? a. Rapidly making significant changes to check which one possesses the fastest results b. Making insignificant ... result d. Frequently changing the website's layout to see if it appeals to more audience
Last Answer : b. Making insignificant incremental changes over time to check which one possesses the best results
Description : In which case the conversion rate optimization results in diminishing returns? a. When the conversion rate is 30% b. In 5 years c. When you don't notice any dramatic increase in results d. Never
Last Answer : d. Never
Description : What is the area that is often overlooked in conversion-rate optimization? A. Internet performance B. Hyperlinks C. Mobile devices D. Website performance
Last Answer : D. Website performance
Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales
Last Answer : A. Customer Focus and Continuous Improvement
Description : When does conversion rate optimization give diminishing returns? A. Once your conversion rate is 30% B. In 5 years C. Once you don't see a dramatic increase in results D. Never
Last Answer : D. Never
Description : What is the full form of CRO? A. Cost Rate Optimization B. Conversion Rate Optimization C. Click Rate Optimization D. None of the above
Last Answer : B. Conversion Rate Optimization
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : Which of the following does not belong to type of competency area in cloud business analytics? A. Business intelligence and performance management. B. Analytics and optimization. C. Content management system . D. Information Hierarchy.
Last Answer : Information Hierarchy.
Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics
Last Answer : Google Pay
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : Google Analytics can never recognize returning users on mobile apps. a. True b. False c. Can be true or false d. Not defined
Last Answer : b. False
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : Google Analytics can only recognize returning users on websites, not on mobile apps. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : B. FALSE
Description : The immediate purpose of analyzing digital analytics data is to: A. Make better decisions about your business B. Generate more revenue from your website C. Define the ideal customers for your business D. Drive more traffic to your website
Last Answer : A. Make better decisions about your business
Description : The focus of web analytics is to understand the? A. users of a site B. User behavior C. User activities D. All of the above
Last Answer : D. All of the above
Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : Where do you create a remarketing list? A. In Google Ads B. In Google Analytics C. In Google Remarketing Console D. In Google Ads or Google Analytics
Last Answer : D. In Google Ads or Google Analytics
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Last Answer : All of the above
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : What are "any request for a file from a Web server“ in web analytics? Hits Sessions Page views Visitor
Last Answer : Hits
Description : What Google analytics offer? E-mail based sharing Intelligence as ML algorithm Custom reports All of the above
Description : Which of the following are the tool for web analytics? Web trends Elogic Omniture All of the above
Description : Which of the following comes under the ambit of Web analytics metrics? Transactions Usability Site performance All of the above
Description : ON-SITE Web Analytics can not track Competitors or related sites • TRUE • FALSE
Last Answer : TRUE
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : Looking for searching engine optimization?
Last Answer : My personal idea is to search for “search engine optimization” and pick the top two or three companies to contact. That is, if you can’t get yourself in the top, why should I hire you? That may not help you specifically, but it’s my approach.
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads
Last Answer : Push notification and In-app messaging
Description : A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as: 1. A search directory 2. Automated voice response (AVR) 3. Apps 4. Search Engine Optimization (SEO
Last Answer : A search directory
Description : What is full form of SEO? 1. Search Engine Optimization 2. Search Entry Optimization 3. Search Engine Operation 4. None of Above
Last Answer : Search Engine Optimization
Description : One of the key components of SMM is 1. Search Engine Optimization 2. Search Engine Media 3. Social Media Optimization 4. Social Engine Media
Description : What does SEO Stands for? 1. Site Engine Optimization 2. Search Engine Optimization 3. Server Efficiency Optimization site Efficiency Optimization
Description : Which of the following is the correct depiction of optimization strategy? a. Orange Hat Techniques b. Grey Hat Techniques c. Shady Hat Techniques d. Blue Hat Technique
Last Answer : b. Grey Hat Techniques
Description : It is process of elevating website ranking in the unpaid results of search engine. A. Web Indexing B. Search Engine Optimization C. Tracking D. Paid Search Advertising
Last Answer : B. Search Engine Optimization
Description : What is the biggest difference between CPA and CLV analysis A. CPA is more appropriate for short term, tactical optimization B. CLV is truly customer-centric C. CLV encompasses online and offline customer touchpoints and uses back-office data D. All of the above
Description : What does HiPPO stand for? A. Highest Pay Per Optimization B. Highest Investment Per Platform C. Higher Increased Payout Per Optimization D. Highest Paid Person's Opinion
Last Answer : D. Highest Paid Person's Opinion
Description : What is another term for "social media"? A. Advertising Socialization B. Consumer Generated Media C. Media Optimization D. Consumer Media Advertising
Last Answer : B. Consumer Generated Media
Description : What is "social media optimization"? A. Creating content which easily creates publicity via social networks B. Writing clear content C. Creating short content which is easily indexed D. Hiring people to create content for social networks
Last Answer : A. Creating content which easily creates publicity via social networks
Description : Which of the following is an important aspect of creating blogs and posting content? A. Using a witty user name B. Posting at least once a month to the blog C. Social Media Optimization D. All of the above
Description : What is the term for Optimization strategies that are in an unknown area of reputability? A. Blue hat techniques B. Orange hat techniques C. Grey hat techniques D. Shady hat techniques
Last Answer : C. Grey hat techniques
Description : SEO stands for_____________. A. Search Engine Optimization B. Search Engine Optimum C. Search Electronic Optimization D. None of the above
Last Answer : A. Search Engine Optimization
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)
Description : What does SEO stand for? * Site Engine Optimization Search Engine Optimization Site Efficiency Optimization
Last Answer : Search Engine Optimization
Description : . On page search engine optimization refers to * Programming keywords into a website Evaluating each page of a website for design The number of links coming into your website The number of search engine sites a website is submitted to
Last Answer : Programming keywords into a website
Description : What is "social media optimization"? * Creating content which easily creates publicity via social networks Writing clear content Creating short content which is easily indexed Hiring people to create content for social networks
Last Answer : Creating content which easily creates publicity via social networks
Description : ___ refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. A. On page optimization B. Off page optimization C. Both A and B D. None of the above
Last Answer : A. On page optimization