What is the biggest difference between CPA and CLV analysis
A. CPA is more appropriate for short term, tactical optimization
B. CLV is truly customer-centric
C. CLV encompasses online and offline customer touchpoints and uses back-office data
D. All of the above
A. CPA is more appropriate for short term, tactical optimization
B. CLV is truly customer-centric
C. CLV encompasses online and offline customer touchpoints and uses back-office data
D. All of the above