Description : Low cost, Differentiation and Focus are examples of __________________ a. Corporate strategies b. Operational Strategies c. Business Strategies d. Functional Strategies
Last Answer : Business Strategies
Description : 2) To achieve its marketing objectives, Johnson & Johnson has formulated a set of marketing strategies. This set of strategies is J & J's A)corporate strategy. B)marketing programme. C)overall strategy. D)marketing tactic. E)strategic plan.
Last Answer : B)marketing programme.
Description : Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.
Last Answer : D)marketing strategy.
Description : Matrices like BCG Growth Share & GE Mckinsey Business Portfolio are use to evaluate___________________? A. Business Level Strategy B. Product Level Strategy C. Corporate Level Strategy D. Functional Level Strategy
Last Answer : Corporate Level Strategy
Description : Corporate Level Strategy decides… A. ‘Where’ to compete? B. Definition of business C. Deployment of resources. D. All of these options are correct
Last Answer : All of these options are correct
Description : Decisions regarding which industries to compete in are the concern of: Select one: a. Functional level strategy b. Mergers and acquisitions. c. Business level strategy. d. Corporate level strategy
Last Answer : Corporate level strategy
Description : Stability Strategy is a _______________ strategy a. Business level b. Corporate level c. strategic level d. Functional
Last Answer : Corporate level
Description : Marketing Strategy is a ___________ type of this strategy a. Growth strategy b. Business level c. Corporate d. Functional
Last Answer : Functional
Description : Marketing Strategy is a ----------------- type of Strategy : A. Business level B. Growth Strategy C. Corporate Strategy D. Functional Strategy
Last Answer : Functional Strategy
Description : Stability Strategy is a ------------- Strategy : A. Corporate level B. Business level C. Functional level D. Strategic level
Description : Which of the following defines what business the Firm is in or should be in? A. Business Strategy B. Corporate Strategy C. Functional Strategy D. Financial Strategy
Last Answer : Corporate Strategy
Description : This following is not a strategy for creating a sustainable competitive advantage; A. Operational efficiency B. Lock-In C. Leap-frog D. All of these are valid options
Last Answer : Leap-frog
Description : Corporate Level Strategy decides… A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. Industry specific diversification strategies. D. None of these two options are correct
Last Answer : None of these two options are correct
Description : Strategy Formulation, Implementation and Evaluation activities occur at three hierarchical levels in a large diversified Organization: Corporate, Divisional and Functional
Last Answer : True
Description : Which of the following is a key external factor that should be taken into account by a Corporate Strategy ? A. Economic Conditions B. Political Conditions C. Legal Environment D. Competition
Last Answer : Legal Environment
Description : Sharon Moro, office manager at Willow Manufacturing stated, We d had manufacturing work cells in place for at least two years, but change didn t really happen until we added teamwork. To ... Individual employee success was recognized and celebrated. (d) Employees believed in what they were doing.
Last Answer : (c) Individual employee success was recognized and celebrated.
Description : The three major types of forecasts used by business organizations are (a) strategic, tactical, and operational ; (b) economic, technological, and demand (c) exponential smoothing, Delphi, and regression ; (d) departmental, organizational, and territorial
Last Answer : (b) economic, technological, and demand
Description : This corporate parent seeks to employ its own competences to add value to its business units. A. The Portfolio manager B. The Synergy manager C. The Parental developer D. None of these options
Last Answer : The Parental developer
Description : This corporate parent seeks to enhance value across business units by managing synergies across business units. A. The Portfolio manager B. The Synergy manager C. The Parental developer D. None of these options
Last Answer : The Synergy manager
Description : An optimal business partner in a successful international strategic alliance should have two key qualities: a) Corporate culture fit and national culture fit b) Partner-related criteria and task-related criteria c) Cultural fit and trust d) Strategic fit and cultural fit
Last Answer : Strategic fit and cultural fit
Description : Functional benchmarking involves: a) benchmarking your competitors. b) benchmarking global competitors in your industry. c) benchmarking organizations with regards to specific business activities ... d) benchmarking other multinational firms with similar corporate strategies or similar customers
Last Answer : benchmarking organizations with regards to specific business activities or processes
Description : Eliminate, Reduce, Raise, Create (ERRC) Grid is a tool used in which of the following? A. Benchmarking B. Blue Ocean Strategy C. Business Process Re-engineering D. Balanced Scorecard
Last Answer : Blue Ocean Strategy
Description : Business Unit Level Strategy decides…. A. ‘Where’ to compete? B. Definition of business C. Deployment of resources. D. None of these options
Last Answer : None of these options
Description : Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies
Description : Unit Level Strategy decides…. A. ‘Where’ to compete? B. Definition of business C. Deployment of resources. D. None of these options
Description : Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies.
Description : A global - as opposed to international - strategy involves: a) a wide variety of business strategies across countries. b) a single strategy for a subsidiary of a multinational firm. c) ... and partners. d) a wide variety of subsidiary strategies within the global network of subsidiaries
Last Answer : a single strategy for the entire global network of subsidiaries and partners.
Description : If Coca-Cola wished to examine its general environment before constructing its business strategy, the company would explore all of the following environments except (a) Sociocultural ; (b) Knowledge ; (c) Global ; (d) Economic
Last Answer : (b) Knowledge ;
Description : Indian National Tsunami Warning System became operational in? a. 2003 b. 2007 c. 2009 d. 2012
Last Answer : b. 2007
Description : As per the VRIO framework, organizational resources must be…. A. Valuable, Rare, In-imitable and Organized. B. Variable, Reusable, Important and Organized. C. Volatile, Representative, Internal and Operational. D. None of these options is valid.
Last Answer : Valuable, Rare, In-imitable and Organized.
Description : Strategic decisions are …… A. Medium-scale B. Operational & Tactical C. Company’s “production plan” D. None of these options
Description : As per the VRIO framework, organizational resources must be…. A. Valuable, Rare, In-imitable and Organized. B. Variable, Reusable, Important and Organized. C. Volatile, Representative, Internal and Operational. D. None of these options is valid
Last Answer : Valuable, Rare, In-imitable and Organized
Description : Strategic management can be defined as: a) a process of setting written long-term profit plans for the organization. b) a process of measuring performance of the organization. c) a process of operational planning. d) a process of setting long-term direction for the organization
Last Answer : a process of setting long-term direction for the organization
Description : Which one is NOT an element of internal environment ? A. Marketing Capabilities B. Operational Capabilities C. Money & Capital Market D. Personal Capabilities
Last Answer : Money & Capital Market
Description : The fundamental purpose of an Organization’s Mission statement is to : A. Create a good human relations climate in the Organization B. Define the Organization’s purpose in Society C. Define the operational structure of the Organization D. Generate good public relations for the Organization
Last Answer : Define the Organization’s purpose in Society
Description : Which type of decision making is carried out by lower level management and deals with specific dayto-day processes? (a) Programmed decision making ; (b) Operational decision making ; (c) Administrative decision making ; (d) Mid-level decision making
Last Answer : (b) Operational decision making ;
Description : Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written ... accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation
Last Answer : E)Detailed enough for marketing strategy implementation
Description : Corporate strategy planners are concerned with many different issues as they attempt to match the organisation's __________ with the opportunities and risks in the environment. A)strengths B)mission statement C)strategic business units D)resources E)competitive advantages
Last Answer : D)resources
Description : This corporate parent acts as an agent on behalf of financial markets and shareholders, with a view to enhancing the value attained from the various businesses. A. The Portfolio manager B. The Synergy manager C. The Parental developer D. None of these options
Last Answer : The Portfolio manager
Description : The value chain activities by which the firm is regarded as a better performer, are known as: A. Core competences B. Corporate competences C. Personal competences D. Core resources
Last Answer : Core competences
Description : What term is used for corporate development beyond current products and markets, but within the capabilities or the value network of the organisation? A. Backward integration B. Related diversification C. Vertical integration D. Divergent diversification
Last Answer : Related diversification
Description : Which statement is true, with respect to Corporate Level Managers' (CEO's, VP's etc)? A. Translate action-oriented, corporate level direction and intent into concrete objectives and strategies for SBU' ... level of Technical Skills C. Demand a high level of Human Skills D. None of these options