Description : Marketing Strategy is a ----------------- type of Strategy : A. Business level B. Growth Strategy C. Corporate Strategy D. Functional Strategy
Last Answer : Functional Strategy
Description : Matrices like BCG Growth Share & GE Mckinsey Business Portfolio are use to evaluate___________________? A. Business Level Strategy B. Product Level Strategy C. Corporate Level Strategy D. Functional Level Strategy
Last Answer : Corporate Level Strategy
Description : Decisions regarding which industries to compete in are the concern of: Select one: a. Functional level strategy b. Mergers and acquisitions. c. Business level strategy. d. Corporate level strategy
Last Answer : Corporate level strategy
Description : Stability Strategy is a _______________ strategy a. Business level b. Corporate level c. strategic level d. Functional
Last Answer : Corporate level
Description : Stability Strategy is a ------------- Strategy : A. Corporate level B. Business level C. Functional level D. Strategic level
Description : Which of the following defines what business the Firm is in or should be in? A. Business Strategy B. Corporate Strategy C. Functional Strategy D. Financial Strategy
Last Answer : Corporate Strategy
Description : Strategy Formulation, Implementation and Evaluation activities occur at three hierarchical levels in a large diversified Organization: Corporate, Divisional and Functional
Last Answer : True
Description : Corporate Level Strategy decides… A. ‘Where’ to compete? B. Definition of business C. Deployment of resources. D. All of these options are correct
Last Answer : All of these options are correct
Description : Functional benchmarking involves: a) benchmarking your competitors. b) benchmarking global competitors in your industry. c) benchmarking organizations with regards to specific business activities ... d) benchmarking other multinational firms with similar corporate strategies or similar customers
Last Answer : benchmarking organizations with regards to specific business activities or processes
Description : Low cost, Differentiation and Focus are examples of __________________ a. Corporate strategies b. Operational Strategies c. Business Strategies d. Functional Strategies
Last Answer : Business Strategies
Description : Corporate Level Strategy decides… A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. Industry specific diversification strategies. D. None of these two options are correct
Last Answer : None of these two options are correct
Description : The word tactic is most likely to be associated with: a. Business Strategy b. Corporate strategy c. Operational Strategy d. All of the above
Last Answer : Operational Strategy
Description : In this growth strategy, the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options
Last Answer : Concentric diversification
Description : Which of the following is a key external factor that should be taken into account by a Corporate Strategy ? A. Economic Conditions B. Political Conditions C. Legal Environment D. Competition
Last Answer : Legal Environment
Description : Sharon Moro, office manager at Willow Manufacturing stated, We d had manufacturing work cells in place for at least two years, but change didn t really happen until we added teamwork. To ... Individual employee success was recognized and celebrated. (d) Employees believed in what they were doing.
Last Answer : (c) Individual employee success was recognized and celebrated.
Description : ___________ is a summary of all functional budgets in a capsule form. (a) Functional Budget (b) Master Budget (c) Long Period Budget (d) Flexible Budget
Last Answer : (b) Master Budget
Description : Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written ... accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation
Last Answer : E)Detailed enough for marketing strategy implementation
Description : McDonalds is deciding whether to expand into manufacturing kitchen equipment in China. At what level is this decision likely to be made? A. Business B. Corporate C. Functional D. International
Last Answer : Business
Description : Business Unit Level Strategy decides…. A. ‘Where’ to compete? B. Definition of business C. Deployment of resources. D. None of these options
Last Answer : None of these options
Description : Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies
Description : Unit Level Strategy decides…. A. ‘Where’ to compete? B. Definition of business C. Deployment of resources. D. None of these options
Description : Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies.
Description : Which of the following is/are advantage(s) of a functional structure? I. Permits growth and diversity of products and services. II. Power and prestige. III. Clarity about career paths. IV. Furnishes measurable training ground ... (c) Both (II) and (III) above ; (d) (I), (II) and (III) above
Last Answer : (c) Both (II) and (III) above ;
Description : Ansoff's matrix is useful for what? A. Integrating a business's marketing strategy with general strategic direction B. Establishing an editorial calendar for staff to follow C. Understanding buyer personas and buyer behaviour D. Hiring new staff and training them on marketing tactics
Last Answer : Integrating a business's marketing strategy with general strategic direction
Description : Surroundings are ___________ needs. (a) Existence ; (b) Relatedness ; (c) Growth ; (d) None of the Above
Last Answer : (c) Growth ;
Description : Needs that impel creativity and innovation, along with the desire to have a productive impact on our surroundings are ___________ needs. (a) Existence ; (b) Relatedness ; (c) Growth ; (d) None of the Above
Description : Which statement is true, with respect to Corporate Level Managers' (CEO's, VP's etc)? A. Translate action-oriented, corporate level direction and intent into concrete objectives and strategies for SBU' ... level of Technical Skills C. Demand a high level of Human Skills D. None of these options
Description : In an organization that has high centralization (a) Problem can be quickly and efficiently solved (b) The corporate headquarters is located centrally to branch offices (c) Top managers make ... merely carry out directions (d) All top-level officials are located within the same geographic area
Last Answer : (c) Top managers make all the decisions-lower-level managers merely carry out directions
Description : This corporate parent seeks to employ its own competences to add value to its business units. A. The Portfolio manager B. The Synergy manager C. The Parental developer D. None of these options
Last Answer : The Parental developer
Description : This corporate parent seeks to enhance value across business units by managing synergies across business units. A. The Portfolio manager B. The Synergy manager C. The Parental developer D. None of these options
Last Answer : The Synergy manager
Description : An optimal business partner in a successful international strategic alliance should have two key qualities: a) Corporate culture fit and national culture fit b) Partner-related criteria and task-related criteria c) Cultural fit and trust d) Strategic fit and cultural fit
Last Answer : Strategic fit and cultural fit
Description : In this growth strategy, the company may seek new opportunities that have no relation with its current technology, products, or markets. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options
Last Answer : Conglomerate diversification
Description : Product development strategy for achieving intensive growth focuses on…. A. Current products and new markets B. Current products and current markets C. New products and current markets D. New products and new markets
Last Answer : New products and current markets
Description : For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy
Last Answer : Market-penetration strategy
Description : 2) To achieve its marketing objectives, Johnson & Johnson has formulated a set of marketing strategies. This set of strategies is J & J's A)corporate strategy. B)marketing programme. C)overall strategy. D)marketing tactic. E)strategic plan.
Last Answer : B)marketing programme.
Description : Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.
Last Answer : D)marketing strategy.
Description : What are the advantages of the functional structure? a) It enhances communication between top and low level managers. b) It makes communication easy among people from different functions. c) It ... easy among people from the same specialists. d) It enhances team spirit throughout the organization.
Last Answer : It makes communication easy among people from the same specialists
Description : A budget which is prepared in a manner so as to give the budgeted cost for any level of activity is known as: (a) Master budget (b) Zero base budget ((c) Functional budget (d) Flexible budget
Last Answer : (d) Flexible budget