Corporate strategy planners are concerned with many different issues as they attempt to match the organisation's __________ with the opportunities and risks in the environment. A)strengths B)mission statement C)strategic business units D)resources E)competitive advantages

Corporate strategy planners are concerned with many different issues as they attempt
to match the organisation's __________ with the opportunities and risks in the
environment.
A)strengths
B)mission statement
C)strategic business units
D)resources
E)competitive advantages
by

1 Answer

Answer :

D)resources
by

Related questions

The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Description : The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Last Answer : C)strengths and weaknesses

A __________ is created when a company matches its distinctive competency to the opportunities it has discovered in the market. A)market opportunity B)market requirement C)competitive advantage D)strategic window E)competitive opportunity

Description : A __________ is created when a company matches its distinctive competency to the opportunities it has discovered in the market. A)market opportunity B)market requirement C)competitive advantage D)strategic window E)competitive opportunity

Last Answer : C)competitive advantage

Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

Description : Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

Last Answer : D)marketing strategy.

Developing a vision and mission, identifying an organization's external opportunities and threats, and determining internal strengths and weaknesses are all __________ activities. a. strategy-formulation b. strategy-implementation c. long-range planning d. short-range planning

Description : Developing a vision and mission, identifying an organization's external opportunities and threats, and determining internal strengths and weaknesses are all __________ activities. a. strategy-formulation b. strategy-implementation c. long-range planning d. short-range planning

Last Answer : strategy-formulation

2) To achieve its marketing objectives, Johnson & Johnson has formulated a set of marketing strategies. This set of strategies is J & J's A)corporate strategy. B)marketing programme. C)overall strategy. D)marketing tactic. E)strategic plan.

Description : 2) To achieve its marketing objectives, Johnson & Johnson has formulated a set of marketing strategies. This set of strategies is J & J's A)corporate strategy. B)marketing programme. C)overall strategy. D)marketing tactic. E)strategic plan.

Last Answer : B)marketing programme.

A firm with limited resources can compete with much larger organisations by: A)concentrating its efforts on a single segment B)using a multi-segment targeting strategy C)using a geographical segmentation variable D)using multivariable segmentation E)concentrating its efforts on the total population

Description : A firm with limited resources can compete with much larger organisations by: A)concentrating its efforts on a single segment B)using a multi-segment targeting strategy C)using ... segmentation variable D)using multivariable segmentation E)concentrating its efforts on the total population

Last Answer : A)concentrating its efforts on a single segment

Developing a Vision and Mission, identifying an Organization’s external opportunities & threats and determining internal strengths & weaknesses are all -------------- activities : A. Strategy Formulation B. Strategy Implementation C. Long-range Planning D. Short-range Planning

Description : Developing a Vision and Mission, identifying an Organization’s external opportunities & threats and determining internal strengths & weaknesses are all -------------- activities : A. Strategy Formulation B. Strategy Implementation C. Long-range Planning D. Short-range Planning

Last Answer : Strategy Formulation

BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation

Description : BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation

Last Answer : B)marketing planning.

The purpose of strategic planning is to find ways in which of the company can best : 1. overcome losses 2. use its strengths to take advantage of attractive opportunities in the environment 3. avoid paying taxes 4. avoid the expense of costly research and development while still getting the benefits 5. none of these

Description : The purpose of strategic planning is to find ways in which of the company can best : 1. overcome losses 2. use its strengths to take advantage of attractive opportunities in the environment ... the expense of costly research and development while still getting the benefits 5. none of these

Last Answer : use its strengths to take advantage of attractive opportunities in the environment

The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Last Answer : D. A blending of four strategic elements to satisfy specific target markets

The three major considerations in assessing opportunities and resources are environmental scanning, evaluating market opportunities, and A)competitive scanning. B)environmental analysis. C)understanding the firm's capabilities. D)opportunity search.

Description : The three major considerations in assessing opportunities and resources are environmental scanning, evaluating market opportunities, and A)competitive scanning. B)environmental analysis. C)understanding the firm's capabilities. D)opportunity search.

Last Answer : C)understanding the firm's capabilities.

In the marketing planning cycle, the first stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives D)assessment of marketing opportunities and resources. E)development or revision of the plan for implementation and control.

Description : In the marketing planning cycle, the first stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives ... opportunities and resources. E)development or revision of the plan for implementation and control.

Last Answer : C)development or revision of marketing objectives

In the marketing planning cycle, the final stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives D)assessment of marketing opportunities and resources. E)development or revision of the plan for implementation and control.

Description : In the marketing planning cycle, the final stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives ... opportunities and resources. E)development or revision of the plan for implementation and control.

Last Answer : A)implementation of the marketing plan.

A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

Description : A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

Last Answer : B)for each different marketing strategy.

The __________ is sometimes considered to be the most important part of a marketing plan because it is often given to people outside the firm. A)SWOT analysis B)market analysis C)mission statement D)marketing strategy E)executive summary

Description : The __________ is sometimes considered to be the most important part of a marketing plan because it is often given to people outside the firm. A)SWOT analysis B)market analysis C)mission statement D)marketing strategy E)executive summary

Last Answer : E)executive summary

In essence, all organisations have two types of strategy: __________ is the strategy that the organisation decides on during the planning phase, and __________ is the strategy that actually takes place. A)planned strategy; realised strategy B)intended strategy; realised strategy C)intended strategy; implemented strategy D)planned strategy; implemented strategy

Description : In essence, all organisations have two types of strategy: __________ is the strategy that the organisation decides on during the planning phase, and __________ is the strategy that ... strategy; realised strategy C)intended strategy; implemented strategy D)planned strategy; implemented strategy

Last Answer : B)intended strategy; realised strategy

Strategic planning: (a) Addresses the organization's basic mission or business, issuing broad statements of purpose or direction that have a long lead time. (b) Involves managers in each unit of an organization who are responsible for achieving the unit's objectives within a specified period of time. (c) Looks specifically at resources, finances, and market conditions to determine ways to accomplish the overall plans of the organization. (d) Determines the day-to-day operations within an organization.

Description : Strategic planning: (a) Addresses the organization's basic mission or business, issuing broad statements of purpose or direction that have a long lead time. (b) Involves managers in each unit of ... overall plans of the organization. (d) Determines the day-to-day operations within an organization.

Last Answer : (a) Addresses the organization's basic mission or business, issuing broad statements of purpose or direction that have a long lead time.

A __________ is something that an organisation does extremely well--sometimes so well that it gives a company an advantage over its competition. A)competitive advantage B)sustainable competitive advantage C)distinctive competency D)strategic vision E)marketing opportunity

Description : A __________ is something that an organisation does extremely well--sometimes so well that it gives a company an advantage over its competition. A)competitive advantage B)sustainable competitive advantage C)distinctive competency D)strategic vision E)marketing opportunity

Last Answer : C)distinctive competency

The long -term view, or vision, of what the organisation wants to become is called the A)mission statement. B)purpose statement. C)vision statement. D)marketing plan. E)strategic vision.

Description : The long -term view, or vision, of what the organisation wants to become is called the A)mission statement. B)purpose statement. C)vision statement. D)marketing plan. E)strategic vision.

Last Answer : A)mission statement.

If unprepared, what strategic pressures are recognized as key factors that can weaken the Organization ? A. Competitive and Environmental pressure B. Control at the expense of flexibility C. Lack of Planners D. Competitive & Environmental pressures and excessive control

Description : If unprepared, what strategic pressures are recognized as key factors that can weaken the Organization ? A. Competitive and Environmental pressure B. Control at the expense of flexibility C. Lack of Planners D. Competitive & Environmental pressures and excessive control

Last Answer : Competitive & Environmental pressures and excessive control

Kraft purchased Duracell battery division and operates this division as a separate profit centre within the firm. In this example, Duracell is a __________________ of Kraft. A)strategic business unit B)marketing unit C)dependent unit D)corporate unit

Description : Kraft purchased Duracell battery division and operates this division as a separate profit centre within the firm. In this example, Duracell is a __________________ of Kraft. A)strategic business unit B)marketing unit C)dependent unit D)corporate unit

Last Answer : A)strategic business unit

What is NOT a ‘Critical Tasks of Strategic Management? A. Formulate the company’s mission B. Select a set of short-term objectives that will achieve the most desirable results C. Conduct an internal analysis D. Assess the external environment – competitive and general contexts

Description : What is NOT a ‘Critical Tasks of Strategic Management? A. Formulate the company’s mission B. Select a set of short-term objectives that will achieve the most desirable results C. Conduct an internal analysis D. Assess the external environment – competitive and general contexts

Last Answer : Select a set of short-term objectives that will achieve the most desirable results

What is NOT a ‘Critical Tasks of Strategic Management? A. Formulate the company’s mission B. Select a set of short-term objectives that will achieve the most desirable results C. Conduct an internal analysisD. Assess the external environment – competitive and general contexts

Description : What is NOT a ‘Critical Tasks of Strategic Management? A. Formulate the company’s mission B. Select a set of short-term objectives that will achieve the most desirable results C. Conduct an internal analysis D. Assess the external environment – competitive and general contexts

Last Answer : Select a set of short-term objectives that will achieve the most desirable results

------------- are the Resources, Skills and other advantages a Company enjoys relative to it’s competitors : A. Weaknesses B. Strengths C. Threats D. Opportunities

Description : ------------- are the Resources, Skills and other advantages a Company enjoys relative to it’s competitors : A. Weaknesses B. Strengths C. Threats D. Opportunities

Last Answer : Strengths

Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written so that it can be measured accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation

Description : Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written ... accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation

Last Answer : E)Detailed enough for marketing strategy implementation

Advertising that promotes organisational images, ideas, and political issues is __________ advertising. A)defensive B)product C)competitive D)comparative E)institutional

Description : Advertising that promotes organisational images, ideas, and political issues is __________ advertising. A)defensive B)product C)competitive D)comparative E)institutional

Last Answer : E)institutional

The main aim of a project risk management process should be to: a. identifies project risks and then manage them appropriately. b. identify all project risks and transfer them immediately. c. identify all the things that are threats or opportunities on a project. d. satisfy the organisation’s project management process.

Description : The main aim of a project risk management process should be to:  a. identifies project risks and then manage them appropriately.  b. identify all project risks and transfer them immediately.  ... are threats or opportunities on a project.  d. satisfy the organisation's project management process.

Last Answer : a. identifies project risks and then manage them appropriately.

------- is (are) MOST likely to improve ethical behaviour in a marketing organisation. A)Allowing employees to follow their own ethical standards B)Encouraging employees to identify ethical issues and to decide what is right C)Eliminating unethical individuals and improving the organisation's ethical standards

Description : ------- is (are) MOST likely to improve ethical behaviour in a marketing organisation. A)Allowing employees to follow their own ethical standards B)Encouraging employees to identify ... to decide what is right C)Eliminating unethical individuals and improving the organisation's ethical standards

Last Answer : Eliminating unethical individuals and improving the organisation's ethical standards

1) If IBM was concerned about the interest rate it must pay in the next quarter to acquire needed financial resources, this concern would involve which one of the following A)A marketing environment input B)Its marketing mix C)Its marketing approach D)A marketing environment output

Description : 1) If IBM was concerned about the interest rate it must pay in the next quarter to acquire needed financial resources, this concern would involve which one of the following A)A marketing environment input B)Its marketing mix C)Its marketing approach D)A marketing environment output

Last Answer : A)A marketing environment input

SWOT analysis is a strategic planning technique used to identify strengths, weaknesses, opportunities, and (A) timing (B) tenure (C) totality (D) threats

Description : SWOT analysis is a strategic planning technique used to identify strengths, weaknesses,  opportunities, and (A) timing (B) tenure (C) totality (D) threats

Last Answer : (D) threats

Strategic fit can be defined as: a) developing strategies based on opportunities and threats in the external environment. b) forecasting opportunities and threats in the external environmentc) reacting to strategic opportunities and threats in the external environment.d) matching the resources and activities of a firm to the external environment.

Description : Strategic fit can be defined as: a) developing strategies based on opportunities and threats in the external environment. b) forecasting opportunities and threats in the external environment c) ... environment. d) matching the resources and activities of a firm to the external environment.

Last Answer : matching the resources and activities of a firm to the external environment.

When the right combination of circumstances occurs at the right time to allow an organisation to take action toward a target market, the firm has identified a A)market objective. B)market requirement. C)strategic market plan. D)market opportunity. E)corporate objective.

Description : When the right combination of circumstances occurs at the right time to allow an organisation to take action toward a target market, the firm has identified a A)market objective. B)market requirement. C)strategic market plan. D)market opportunity. E)corporate objective.

Last Answer : D)market opportunity.

When a company adjusts price levels so that it can increase sales volume to levels that match the organisation's expenses, it is said to employ a ---- pricing objective. A)market share B)cash flow C)return on investment D)survival E)profit

Description : When a company adjusts price levels so that it can increase sales volume to levels that match the organisation's expenses, it is said to employ a ---- pricing objective. A)market share B)cash flow C)return on investment D)survival E)profit

Last Answer : D)survival

A run -out policy of product deletion: A)lets the product decline without changing the marketing strategy B)exploits any strengths left in the product C)raises the price of the product continually to secure as much profit as possible before the product is priced out of the market

Description : A run -out policy of product deletion: A)lets the product decline without changing the marketing strategy B)exploits any strengths left in the product C)raises the price of the product continually to secure as much profit as possible before the product is priced out of the market

Last Answer : B)exploits any strengths left in the product

A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

Description : A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

Last Answer : A)allowing the product to decline without a change in the marketing strategy

The most common reason for marketing strategies turning out differently than expected is that A)marketing implementation is poorly conceived. B)not enough resources are devoted to marketing implementation. C)the marketing environment changes too frequently. D)failure to realise that marketing implementation is just as important as marketing strategy.

Description : The most common reason for marketing strategies turning out differently than expected is that A)marketing implementation is poorly conceived. B)not enough resources are devoted to marketing ... D)failure to realise that marketing implementation is just as important as marketing strategy.

Last Answer : D)failure to realise that marketing implementation is just as important as marketing strategy.

In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as: A)profit unit. B)strategic business unit. C)marketing unit. D)small business unit.

Description : In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as: A)profit unit. B)strategic business unit. C)marketing unit. D)small business unit.

Last Answer : B)strategic business unit.

Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Description : Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. ... at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Last Answer : A)Location

An organisation’s ability or capacity to deploy or exploit resources is known as _______ Select one: a. All of these b. Capability c. Weaknesses of firm d. Strengths of firm

Description : An organisation’s ability or capacity to deploy or exploit resources is known as _______ Select one: a. All of these b. Capability c. Weaknesses of firm d. Strengths of firm

Last Answer : Capability

Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C)bribe salespeople to push one product over another. D)fail to disclose information to consumers about the risks associated with using a product. E)manufacture a product that is very similar to a competing product.

Description : Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C) ... with using a product. E)manufacture a product that is very similar to a competing product.

Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc

13) Which of the following is the least flexible of the strategic retailing issues? A)Atmosphere B)Scrambled merchandising C)Retail positioning D)Store image E)Location

Description : 13) Which of the following is the least flexible of the strategic retailing issues? A)Atmosphere B)Scrambled merchandising C)Retail positioning D)Store image E)Location

Last Answer : E)Location

Stability Strategy is a _______________ strategy a. Business level b. Corporate level c. strategic leveld. Functional

Description : Stability Strategy is a _______________ strategy a. Business level b. Corporate level c. strategic level d. Functional

Last Answer : Corporate level

Stability Strategy is a ------------- Strategy : A. Corporate level B. Business level C. Functional level D. Strategic level

Description : Stability Strategy is a ------------- Strategy : A. Corporate level B. Business level C. Functional level D. Strategic level

Last Answer : Corporate level

Stability Strategy is a ------------- Strategy : A. Corporate level B. Business level C. Functional level D. Strategic level

Description : Stability Strategy is a ------------- Strategy : A. Corporate level B. Business level C. Functional level D. Strategic level

Last Answer : Corporate level

The Strategic Management Process is ------------- : A. A set of activities that is guaranteed to prevent Organizational failure B. A process concerned with a Firm’s Resources, Capabilities & Competences but not the conditions in it’s external environment C. A set of activities that to-date have not been used successfully in the not-for-profit sector D. A dynamic process involving the full set of commitments, decisions and actions related to the Company

Description : The Strategic Management Process is ------------- : A. A set of activities that is guaranteed to prevent Organizational failure B. A process concerned with a Firm's Resources, ... D. A dynamic process involving the full set of commitments, decisions and actions related to the Company

Last Answer : A dynamic process involving the full set of commitments, decisions and actions related to the Company

Which of these statements are true, with respect to ‘Dimensions of Strategic Decisions’? A. Strategic issues require middle-management decisions B. Strategic issues require large amounts of the firm’s resources C. Strategic issues require considering only the firm’s external environment D. None of these options

Description : Which of these statements are true, with respect to Dimensions of Strategic Decisions'? A. Strategic issues require middle-management decisions B. Strategic issues require large amounts of the ... . Strategic issues require considering only the firm's external environment D. None of these options

Last Answer : Strategic issues require large amounts of the firm’s resources

Which of these statements are true, with respect to ‘Dimensions of Strategic Decisions’? A. Strategic issues require middle-management decisions B. Strategic issues require large amounts of the firm’s resources C. Strategic issues require considering only the firm’s external environment D. None of these options

Description : Which of these statements are true, with respect to Dimensions of Strategic Decisions'? A. Strategic issues require middle-management decisions B. Strategic issues require large amounts of ... Strategic issues require considering only the firm's external environment D. None of these options

Last Answer : Strategic issues require large amounts of the firm’s resources

Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one of the following strategic issues retailers must consider? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing

Description : Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one ... ? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing

Last Answer : C)Scrambled merchandising

To find out what an organization's strategy is, you should: a) Read the mission statement b) Look at what the organization actually does c) Read the strategic plan d) Ask the CEO

Description : To find out what an organization's strategy is, you should: a) Read the mission statement b) Look at what the organization actually does c) Read the strategic plan d) Ask the CEO

Last Answer : Look at what the organization actually does

Philip Morris's strategy of cutting prices on its Marlboro cigarettes to enlarge its market share in the increasingly competitive tobacco industry is known as A)market penetration. B)market development. C)product development. D)product penetration. E)concentric integration.

Description : Philip Morris's strategy of cutting prices on its Marlboro cigarettes to enlarge its market share in the increasingly competitive tobacco industry is known as A)market penetration. B)market development. C)product development. D)product penetration. E)concentric integration.

Last Answer : A)market penetration.