The aesthetic characteristics is a very important for all design elements. The aesthetics is the property to have good performance along with the better appearance for the satisfaction of the customer. In the buyer’s market, have a number of products with same identical parameters, but the appearance of the of the product plays a major role in attracting the customers. The aesthetic has a produce with the extent which contributes varies from product to product. This is important for the designer to have develop the shape of a product so that customer get attracted towards it and the appearance should be pleasing. For example the cars are designed in the form of aerodynamic shape, this aesthetic forms helps in the performance by getting less resistance of air as well as the appearance which extent in contribution. The shape is also the important aesthetic criteria that the products develops and designed should not be bulky in size which will affect the performance as well as the appearance of the product. The designer thus have the choice to minimize the shape and can form smaller size product designs rather than bulky designs. Thus, aesthetics helps to get the better appearance and performance which extent its contributions from product to product.