Prospect databases are the foundation upon which all sales and marketing operations are based for any B2B business. It is essentially the single source of truth for data across CRM, marketing automation, and sales enablement tools. Given such importance, absolute care must be taken while creating a prospect database.There are two ways to do it. First, you handle all the processes in-house. That is, you collect the data yourself, clean it, maintain it, and constantly update it. The problem is that most businesses simply do not have the expertise or resources to handle such tasks. For instance, even if you plan to build a moderately-sized database, you’ll need to have data collection tools, data analysts to test quality, quality assurance people, etc. And given that data keeps changing and