Fees paid by advertisers to online company that refer qualified potential customers or provide
consumer information where the consumer opts in to being contacted by a marketer. This is
referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
consumer information where the consumer opts in to being contacted by a marketer. This is
referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing