Sudden, unexpected expenses can put a lot of strain on a family. One such expense that many families will have to incur at some point is paying for new tires. Unfortunately, tires can also be extremely expensive. Still, there are ways to get a good deal on new tires and save money. The first thing you will need to do is decide on the exact brand of tire you want to purchase. You must do this to get the best price. This is because a dealer that only deals with on brand will be able to sell you his or her tires for far less than a store that is not associated with that brand. The reason why these brand dealers can get a good deal is because they receive their tires directly from the factory. However, if you attempt to purchase a brand of tires that is different than the brand the dealer receives directly from the manufacturer, you will not get that kind of deal. That is because those tires from different brands are bought from a wholesaler. A tire wholesaler will typically mark up the price of those tires by 20 to 30 percent. This markup is then passed on to the buying public. Also making finding a deal even more difficult, most tire manufacturers have stopped selling directly to most stores. Indeed, you will have to do a little research to avoid buying tires with a wholesaler markup. There�s also some other advice you should take to heart when attempting to purchase tires. You should, for one, realize that tires are sold much like cars are. With this in mind, you should never accept the first offer from a sales person. This first offer will almost always involve a markup of anywhere from $10 to $50. You need to negotiate this price lower so you are actually paying closer to that direct factory price. You should also come into such a negotiation educated. This means researching to find out what other dealers are offering for the same kind of tire. This can give you some extra leverage and help you get the best deal. Lastly, if you don�t think you can get a good deal form a local dealer, you should consider ordering your tires online. There are many online retailers with very fair prices that will even cover the cost of shipping and handling for you.