Latex mattresses promote better sleeping in many ways. Latex mattresses do not collect heat in the way that memory foam mattresses do, so they are cooler and more comfortable to sleep on. As well, consider that you might be allergic to mold and mildew. Latex mattresses inhibit the growth of mold and mildew, therefore, no tossing and turning late nights because of Allergies. Also, latex mattresses have a firmness that seems to hug you as you sleep.