What does the word credence mean?

What does the word credence mean?
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Consumers' service expectations are influenced by advertising, word-of-moutn communication, and 1. recommendations from friends 2. past experiences with the service 3. news stories about the service 4. the tangibles of the service 5. credence qualities

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Description : As Bob and Sarah Wallace meet with the account representative at Midland Bank, they are shown a sample of what their monthly statement will look like. Providing such sample documents allows Midland ... to which one of the following qualities? A) experience B)credence C)search D)perishability

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