Consumers' service expectations are influenced by
advertising, word-of-moutn communication, and
1. recommendations from friends
2. past experiences with the service
3. news stories about the service
4. the tangibles of the service
5. credence qualities

1 Answer

Answer :

past experiences with the service

Related questions

Description : Consumers' service expectations are influenced by advertising, word-of-mouth communication, and A)recommendations from friends. B)past experiences with the service. C)news stories about the service. D)the tangibles of the service.

Last Answer : B)past experiences with the service.

Description : After returning from a consultation with her accountant, Janice determined that the service she received was poor because the accountant was rude and abrupt. The aspects of the product that Janice assessed are called ------- qualities. A)search B)experience C)credence D)tangible

Last Answer : B)experience

Description : Offering pet owners who recommend Prize Pet Grooming to a friend, £2 off their next grooming bill is designed primarily to; A)increase perceptions of service quality. B)meet service ... word -of-mouth communication. D)standardise the service offering. E)increase advertising effectiveness.

Last Answer : C)encourage word -of-mouth communication.

Description : Which of the following is the best definition of value ? 1. a technical measure of a company's selling price relative to its production costs 2. a measure of the mark-up charged by ... price available for customer meeting his expectations 5. the ratio of benefits to costs available to buyers

Last Answer : the ratio of benefits to costs available to buyers

Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality

Last Answer : well-trained contact employees

Description : As Bob and Sarah Wallace meet with the account representative at Midland Bank, they are shown a sample of what their monthly statement will look like. Providing such sample documents allows Midland ... to which one of the following qualities? A) experience B)credence C)search D)perishability

Last Answer : C)search

Description : Advertising creates consumers demand for products that they would otherwise not feel a need to buy. This statement is 1. Partially true 2. Absolutely true 3. Partially biased 4. Any one of the above 5. None of these

Last Answer : Partially true

Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Last Answer : Target Marketing

Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these

Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers

Description : Advertising creates consumers demand for products that they would otherwise not feel need to buy. This statement is 1. Partially true 2. Absolutely true 3. Partially biased 4. All of these 5. None of the above

Last Answer : Partially true

Description : For effective marketing the salesmen should have which of these qualities 1. Creativity 2. Team Spirit 3. Motivation 4. Effective Communication Skills 5. All of these

Last Answer : All of these

Description : Have you noticed the increasing, and annoying, trend to embed advertising into the video content of news stories, etc?

Last Answer : It used to drive me crazy until I started using Adblock Plus now poof NO ads!!! I know it works well with Firefox & I think I've read that it works with the google browser also. it may work with ... don't have many ads which concerns me because I'm wondering what it is that they are really doing!!!

Description : How can you exceed your customer's expectations? A. By changing the appearance of the product regularly B. By providing something unique in the way you offer the service, either in the ... By providing huge discounts on your products or services D. By placing reviews prominently on your website

Last Answer : B. By providing something unique in the way you offer the service, either in the nature of the service or the energy with which you offer it

Description : ___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity

Last Answer : public relations

Description : Any experiences that you've been influenced by doing community service?

Last Answer : Being retired I have time to volunteer for several community services. I deliver meals to senior citizens, record readings of local newspapers for broadcast to people that are reading impaired, help prepare ... even if I had never received their thanks, I would still feel good about having helped.

Description : ___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

Last Answer : B)Publicity

Description : Communication through a news story regarding an organisation and/or its products that is transmitted through a mass medium at no charge is A)advertising. B)sales promotion. C)personal selling. D)publicity.

Last Answer : D)publicity.

Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these

Last Answer : social marketing

Description : Consumers look closely at service quality when comparing competing services because 1. they perceive all services to be essentially the same 2. all services are priced about the same 3. ... the only relevant service characteristic 4. services are very difficult to evaluate 5. none of these

Last Answer : services are very difficult to evaluate

Description : Open rates are more influenced by _____. A. Industry B. Word choice C. Personalization D. The day email is sent

Last Answer : C. Personalization

Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website

Last Answer : b. By providing unique services to your customer

Description : If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above

Last Answer : A. satisfied

Description : Marketing can be achieved through the ___.  A. Knowledge of industries  B. Knowledge of peers  C. Customer Expectations  D. All of the abov

Last Answer : C. Customer Expectations

Description : Which of the following shows the satisfaction of the customer in digital marketing?  A. When customer expectations are approximately matched with the product's performance.  B. When customer expectations are good ... 's performance.  C. When product's performance good.  D. All of the above

Last Answer : A. When customer expectations are approximately matched with the product's performance.

Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the

Last Answer : A.satisfied

Description : Kregger Rug Cleaning Service offers potential customers one room of carpet cleaned free. Kregger makes this offer in an effort to satisfy which one of the following quality areas for service? A)value B)experience C)credence D)search

Last Answer : B)experience

Description : Alex Knox, a young dentist, finds that he is not bringing in enough revenue to cover his expenses. He would like to schedule more patients, but he finds that in almost every time slot ... practice deal with the aspect of service called: A)perishability. B)credence. C)inseparability. D)heterogeneity.

Last Answer : C)inseparability.

Description : Manufactured materials and par and parts are sold directly to _____. Price and ser and service are the major marketing factors; branding and advertising tend to be less important. be less important. a. consumers b. industrial users industrial users c. brand extensions d. co-branders

Last Answer : b. industrial users industrial users

Description : Samsung Wireless Phones are changing consumers' expectations?

Last Answer : Consumers' expectations are really shooting through the roof for what Samsung will come out with next. Their conjunction with the Android Marketplace is making them even better. They have cinema display in ... on the cinema display because the media hub is the focal point of Samsung's offerings.

Description : The perception of price depends on A)a product's actual price and consumers' expectations regarding price. B)a consumer's analysis of competitive prices. C)a consumer's expectation of price. D)a product's actual price compared with the manufacturer's suggested price.

Last Answer : A)a product's actual price and consumers' expectations regarding price.

Description : How influenced are you by marketing tactics?

Last Answer : answer:In college I took a class or two on media literacy and the ways in which people are influenced by the media. So I consider myself a little more aware than the average person about the ways I'm ... the song, so I went and bought the album. I hated it at first. I was disgusted with myself.

Description : In service marketing, the most important link to the customer is A)effective advertising. B)good word-of-mouth communication. C)well-trained contact employees. D)the tangible aspects of the service.

Last Answer : C)well-trained contact employees.

Description : What does the word credence mean?

Last Answer : Need answer

Description : What are the three areas of expertise of a Center of Excellence? A. Instrumentation / Analysis / Recommendations B. Business Outcomes and Actions / Enabling Capabilities / Analysis C. Instrumentation / Enabling Capabilities / Analysis D. None of the abov

Last Answer : B. Business Outcomes and Actions / Enabling Capabilities / Analysis

Description : Which of the following statements is incorrect? A. You should leverage the 5W (+1H) technique to plan and design a dashboard. B. Google Data Studio, Kilpfolio, and Tableau are some tools ... your dashboards. D. Designing an effective dashboard (or report) is similar to developing a website.

Last Answer : C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards

Description : What characters have you met through reading other book and stories who also have magical qualities like mrs.whatsit mrs.who and mrs.which?

Last Answer : What is the answer ?

Description : What are your beliefs, events, role models, life experiences that have greatly influenced your character to be the person you are today?

Last Answer : Richard Dawkins.

Description : How might these experiences most likely have influenced his poem I Am Offering this Poem?

Last Answer : He wanted to offer readers a simple message of love that didn't depend of having material things.[Source: APEX]

Description : How might Kincaid and childhood experiences in Antigua have influenced her perspective on living in a big city like New York?

Last Answer : v

Description : Moral advertising is also known as 1. Outdoor advertising 2. Direct mail advertising 3. Both 1 &2 4. Tele advertising 5. None of these

Last Answer : Outdoor advertising

Description : A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 per cent is using the method 1. percentage of sales 2. arbitrary allocation 3. objective and task 4. competitive parity 5. None of these

Last Answer : competitive parity

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these

Last Answer : Testimonial Advertisement

Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and ... 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing

Last Answer : Market Information, Transportation, Warehousing and Financing

Description : Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these

Last Answer : personal selling

Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes

Last Answer : a decline in the brand's image

Description : Advertising appropriations are largest for which type of product 1. industrial products 2. convenience goods 3. high-priced products 4. specialty goods 5. infrequently purchased goods

Last Answer : convenience goods

Description : The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these

Last Answer : evaluating the effectiveness of advertising

Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity

Last Answer : Product advertising

Description : t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity 3. public relations 4. sales promotion 5. personal selling

Last Answer : publicity