Consumers' service expectations are influenced by
advertising, word-of-moutn communication, and
1. recommendations from friends
2. past experiences with the service
3. news stories about the service
4. the tangibles of the service
5. credence qualities
advertising, word-of-moutn communication, and
1. recommendations from friends
2. past experiences with the service
3. news stories about the service
4. the tangibles of the service
5. credence qualities