Coffee is one of my favorites, not because it's popular amongst people, but because I love the soothing feeling of caffeine whenever I take coffee, it kind of relaxes my nerves in a way. But it doesn't make me sleep like other people claim. Well, to answer your question, now a days I prefer my coffee black, no cream nor sugar. Though at first you'd find it difficult due to the unpleasant bitter taste, i guess am now use to it. I use to take it with a lot of both sugar and cream in the past, i guess my bad habits have caught up with me because am begining to have health complicated issues with sugar. That's the major reason why I stopped taking coffee with mostly sugar. But once in a while, I still indulge in taking coffee with cream.