How did Gutenberg personalise the printed books? Explain. -SST 10th

How did Gutenberg personalise the printed books? Explain. -SST 10th
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(i) Borders were illuminated by hand with foliage and other patterns. (ii) Books printed for rich had blank space left for decoration.  (iii) Each buyer could choose the design.  (iv) Verses were highlighted with hand and with colours.
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