How did publishers persuade common people to welcome the printed books? -SST 10th

How did publishers persuade common people to welcome the printed books? -SST 10th
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. The publishers had to keep in mind the wider reach of the printed work; even those who did not read could certainly enjoy listening to books being read out. . So printers began publishing popular ballads and folk tales. Such books would be profusely illustrated with pictures to create interest. . These were then sung and recited at gatherings in villages and in taverns in towns.
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