What is mass communication? Throw light on different types of mass communication and its importance. -SST 10th

What is mass communication? Throw light on different types of mass communication and its importance. -SST 10th
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 Mass communication is a communication in which masses are communicated at the same time by one source. Mass communication provides entertainment and creates awareness among people about various national programmes and policies. It includes radio, television, newspapers, magazines, books and films. All India Radio (AIR) (Akashwani) broadcasts a variety of programmes in national,regional and local languages for various categories of people, spread over different parts of the country. Doordarshan: The national television channel of India is one of the largest terrestrial networks in the world. It broadcasts a variety of programmes from entertainment, education to sports, etc. for people of different age groups. Both radio and television are very effective means of communication in India because they are spread in every corner of the country. People of all classes enjoy them. India publishes a large number of newspapers and periodicals annually. They are of different types depending upon their periodicity. Newspapers are published in about 100 languages and dialects.
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