The strategies or measures adopted by the government to protect the interest of the consumers are as follows : (i) Legislative measures : Formation of national, state and district level courts to look into the grievances and complains of the consumers. (ii) Administrative measures : Formation of Public Distribution Systems (PDS). They ensure food security to the poor and prevent hoarding, black marketing and overcharging by traders. (iii) Technical measures : Various quality standards have been settled to ensure the quality ofproducts. BIS (Bureau of Indian Standards) is for industrial and consumer goods, Agmark for agricultural products and ISO (International Standard Organisation) checks the goodsat international level.