(i) With the blooming of urban culture, the uses of print diversified. Print was no longer used just by scholar-officials. (ii) Merchants also started using print in their everyday life, to collect trade information Reading increasingly became a leisure activity. (iii) The readers preferred fictional narratives, poetry, autobiographies, anthologies of literary masterpieces and romantic plays. (iv) Rich women began to read a great variety of books and many women began to publish their poetry and plays. Wives of scholar-officials published their works, and courtesans started writing about their lives.